Calata Offers a New Service for Farmers for Free

We would all be in trouble if we suffer on scarcity on produce of farms. After all, the Philippines is known to be an agriculture-dependent country as about one-third of its land area is classified as agricultural lands. In fact, according to a study, more than half of the total of poor Filipinos depends on agriculture. Also, food crops, particularly rice and corn, are said to be major contributors to agriculture’s gross value and have become major source of growth. These in particular are the reasons why farmers should be extra careful with their harvests.

However, recent studies have shown that farmers have been misusing farm inputs, including fertilizers that are not compatible with their soil. This mistake resulted to bigger expenses and reduced harvests for farmers. This can also lead to irreparable damage to the soil. If this continues, scarcity will surely be present in our country.

The 31-year-old CEO of Calata Corporation, Joseph Calata, aims to aid this problem. He came to the conclusion of building soil testing facilities and placing them on his stores for Luzon-based rice and corn farmers. According to Calata, these facilities will help prevent farmers from using fertilizers that do not fit their farms, which will lead to the aforementioned problems.

This is also expected to generate savings for farmers thus raising their income potential through the right and use of farm inputs.
- Calata also added in an interview.

In addition to the goal of Calata to help the savings of farmers, he is also offering this new service for them for free. This service would help farmers determine the right farm inputs to use that will be most compatible with their respective farms which would be an advantage to them as it would help them be more productive.

This technology  may be new to the farmers which goes to show that Calata is trying to be a leader in his chosen field by helping other businesses that involves agriculture, starting with farmers. One can say that he is trying to familiarize old school businesses to new agricultural technology.