Joseph Calata Takes Over

Today, the largest distributor of agricultural chemicals, feeds, fertilizers and other agricultural products of the Philippines is Calata Corporation. The business, which was once mom-andpop run, was taken over by son, Joseph Calata, who revolutionized the business by turning its operations automated. By utilizing the much needed computer technology, the distributor reaped in a huge P1.8 billion revenue in 2009 and 2010.

This revenue is nine times more the year Joseph Calata took over management back in 2003 where revenue was seen at P200 million. In the earlier years, the young businessman was a clerk in his parents' company. He made it possible for himself to maneuver in to management and computerize their systems. By changing the management operations and tightening credit and collection, he was able to make greater sales.

This corporation is part of the top one thousand of the country's companies and is part of the fastest networks of distribution in the industry today. The corporation, which was formerly known as Planters Choice Agro Products, is now the exclusive distributor of some world renowned chemicals, fertilizers and feeds in the Philippines. The company, which was built and is based in Bulacan, still aims to expand its horizons and open up more opportunities for people across the nation.

Because of a more efficient system as well as better advertising and marketing campaigns, Calata Corporation was able to see better days. It is now the biggest agriculture product distributor in the Philippines and it is still widely growing. From a small office staff to now employing over two hundred people, Calata Corporation is definitely a company still on the rise. The aim now is to expand and build more stores across the nation.

Not only is he helping the world of agriculture in the Philippines, but Joseph Calata is able to fight the unemployment rates and open up jobs for a great number. This young businessman is not afraid to get his hands dirty as he will readily visit fields to check up on farmers. He is ready to grow his business in terms of sales and come up with ways to make these more sustainable.

Calata Corporation will definitely see more stores nationwide and cater to more farmers. Wholesome products made by this company are preferred by farmers and breeders across the nation. Besides the main sales in agriculture, the young businessman also takes part in growing and feeding which adds to the corporations overall revenue. The projects do not come to a stop here for the Calatas as their business is still looking to a much better tomorrow.
Calata Corporation was once a mom-and-pop business which held a small office staff in Bulacan. After being revolutionized by son, Joseph Calata, the corporation took a turn for the better and started reaping in revenue and seeing numbers as high as P1.8 billion. Now, the family-run business is the largest distributor of agricultural products in the Philippines and is still vastly growing today.
-Alison Ward


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